20th May 2009
Retro Recipe Attempt: Pie Plate Salad

Credit where credit’s due — the image is originally from jbcurio’s Flickr set. There’s lots of crazy old stuff in there.
Venturing back into the realms of probably-horrible, this week I decided to try Pie Plate Salad. It’s a pretty typical-looking example of vegetables put into gelatin, and also seems to strongly support the theory that gelatin was just a way to flaunt the fact that you could afford a refrigerator. Why else would you want mixed vegetables and lemon Jell-O in the same dish?

When shopping for ingredients, I was taken aback to actually find Veg-All on the shelves. I’d never heard of it before seeing the ad, proving I’m not an expert in canned mixed vegetable brand names. (Nobody’s perfect.)

Making this is only slightly harder than making plain lemon Jell-O… so, really really (not) hard. Mix water with Jell-O and pour in vegetables… and wait.
If you get something that looks like the Jolly Green Giant sneezed on your plate, you’ve done it right.

The most surprising thing about this recipe was not that it was disgusting — I fully expected that. But it wasn’t the Jell-O that was bad. It tasted… well, edible, if you concentrated on the carrots and corn. Unfortunately, the Veg-All brand of mixed vegetables doesn’t stop with just carrots and corn; it also has peas, green beans, lima beans, potatoes, and celery, and possibly a few other vegetables that are too traumatic for me to remember. And lima beans, bad enough on their own, are incredibly revolting when paired with sweet citrus slime. Don’t even get me started on the mushy celery.
And that’s something about vintage recipe advertising that I never really understood. After making Pie Plate Salad, I will never, ever, under any circumstances, buy Veg-All mixed vegetables, even if I’m shopping for a food drive. Claiming that Pie Plate Salad is a great use of your product is a quick way to convince me you’re a liar and possibly also dangerously insane — is that really the image you want your product to have?

Credit where credit’s due — the image is originally from jbcurio’s Flickr set. There’s lots of crazy old stuff in there.
Venturing back into the realms of probably-horrible, this week I decided to try Pie Plate Salad. It’s a pretty typical-looking example of vegetables put into gelatin, and also seems to strongly support the theory that gelatin was just a way to flaunt the fact that you could afford a refrigerator. Why else would you want mixed vegetables and lemon Jell-O in the same dish?

When shopping for ingredients, I was taken aback to actually find Veg-All on the shelves. I’d never heard of it before seeing the ad, proving I’m not an expert in canned mixed vegetable brand names. (Nobody’s perfect.)

Making this is only slightly harder than making plain lemon Jell-O… so, really really (not) hard. Mix water with Jell-O and pour in vegetables… and wait.
If you get something that looks like the Jolly Green Giant sneezed on your plate, you’ve done it right.

The most surprising thing about this recipe was not that it was disgusting — I fully expected that. But it wasn’t the Jell-O that was bad. It tasted… well, edible, if you concentrated on the carrots and corn. Unfortunately, the Veg-All brand of mixed vegetables doesn’t stop with just carrots and corn; it also has peas, green beans, lima beans, potatoes, and celery, and possibly a few other vegetables that are too traumatic for me to remember. And lima beans, bad enough on their own, are incredibly revolting when paired with sweet citrus slime. Don’t even get me started on the mushy celery.
And that’s something about vintage recipe advertising that I never really understood. After making Pie Plate Salad, I will never, ever, under any circumstances, buy Veg-All mixed vegetables, even if I’m shopping for a food drive. Claiming that Pie Plate Salad is a great use of your product is a quick way to convince me you’re a liar and possibly also dangerously insane — is that really the image you want your product to have?
Posted in advertisement, disgusting, food, retro recipe attempt | 8 Comments »




Pre-children, we never used a lot of milk in our house; Buzz has always been mildly lactose intolerant, so it was only used for the occasional recipe. Now, though, the two kids get plenty of milk every day (yes, I’ve fallen for the Dairy Council’s message that MILK BUILDS BONES). The local health-and-organic grocery store has milk in actual glass bottles from a organic, no-hormone Virginia dairy. You can return the bottles for a deposit (and should, since it’s a $2 deposit), and it’s just a seriously awesome way to buy milk. The bottles are just cool.
















Now, I’m a fan of cookie dough. The yield of a “makes 60 cookies” recipe will, for me, probably be 20% less. (I blame the economy.) However, I only like cold cookie dough. At room temperature, it starts to taste a little less appealing, and you might as well just bake it. And now I know that if it’s hot… if it’s been, let’s say, deep fried… it’s disgusting. I’ll eat pretty much anything, but I didn’t want another one of those.
Before we delve into this week’s recipe, I’d like to share something that’s been bugging me for a few days. Now, I’m sure you’re reading this thanks to phonics, that wonderful system by which a word like “antidisestablishmentarianism” can be broken down into reasonable sections, and thereby pronounced. Unfortunately, phonics fails me when I have to use Knox Gelatine in a recipe. It’s that pesky “e” at the end of the word. It makes a long-I, which says EYE, instead of a short-I, which says EEE. So, a word spelled G-E-L-A-T-I-N-E is technically correctly pronounced “jell-a-tyne.” Without an “e”, it would be “jell-a-tin.”
















