10th Jul 2008
How to get stalked
Spotted in Sweetheart Diary #50, January 1960…
Uh, what is a “Dial L for Love” compact?

Weird. Why would you need your phone number on your makeup — in case you forgot who you were, or wanted to call yourself?
Luckily, they included an explanatory one-page comic.

Wow. Product placement at its absolute worst. Bad product, too.
Advertisements in comic books are continuing to convince me they were the stupidest possible things ever. Urrrgh.
The sterotypical ads from superhero and detective comics are sort of an ingrained part of “nerd culture,” but that’s not at all the case for the ads in ads from romance mags. The reasons are rather obvious: smaller, less loyal readership; less nerdy audience; etc. Yet I wonder if there aren’t loads of ironically humorous ads in the “girls’” titles that are largely unknown.
Actually, it seems to be about 1/3 dress patterns or girdles, 1/3 ridiculous ads you’d see in any comic book (pyramid schemes and useless gizmos), and 1/3 totally wacko stuff like this compact. I’ve got a lot more reading to do to flesh out those statistics, though.