30th May 2008
Canadian Club just can’t stop pissing me off
Canadian Club Whisky is about timeless masculinity, unpretentiousness and being mannerly… –Dorene Wharton, Marketing Director at Beam Global Spirits & Wine Inc.
This is a quote from a press release biased blather regarding a survey about what drinks are more masculine conducted by Beam Global (Canadian Club’s parent company). And, from the end of the release…
For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com
Great, what’s that, in your own words?
Beam Global Spirits & Wine aims to set the standard for tasteful, responsible marketing and advertising to legal purchase age adults who choose to drink. –Beam Global’s FAQs
Taking a leadership position in social responsibility is a way of doing business at Beam Global. We seek to make a positive difference in the countries and communities in which we live and work…. We are proud to be the leader in the industry in working with all aspects of the community to address irresponsible use of beverage alcohol…. Beam Global has led the way in working with others to end alcohol misuse and we have also taken the lead in marketing our products responsibly. –Beam Global’s Social Responsibility
Two points to consider here: their commitment to social responsibility seems to be quite limited to addressing alcohol abuse, and they don’t tightly adhere to their goal of “tasteful” marketing. Here’s another example of their tasteful advertising strategies (via Michelle Schwartz Chronicles again)…
On Friday, Canadian Club Whisky will host a spoof protest outside Toronto showings of Sex and the City to “protest the rise of the pink, girlie cocktail and the demise of the masculine cocktail.”…
“It’s kind of reminding people that there are other options,” said Ginny Homewood, brand manager for Canadian Club Whisky. “You can have a sophisticated cocktail that doesn’t look like a martini.”
Dorene Wharton and Ginny Homewood are not impressing me with rampantly sexist advertising strategies.
I originally thought I should just boycott Canadian Club, but I’m happy to include ALL these Beam Global products in the list of alcohol brands I will no longer purchase for myself or others. My annual liquor bill is a few hundred annually (including gift purchases) and they won’t be seeing a damn cent.
- Jim Beam(R) Bourbon
- Sauza(R) Tequila
- Canadian Club(R) Whisky
- Courvoisier(R) Cognac
- Maker’s Mark(R) Bourbon
- Laphroaig(R) Scotch Whisky
- Teacher’s(R) Scotch Whisky
- Knob Creek(R) Bourbon
- Starbucks(TM) Liquors
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