the good old days

… Kleenex invented the pop-up tissue box: when you pull a Kleenex out, another comes up after it. This ad from 1950 neatly illustrates the point.

Only wonderful, soft Kleenex serves you one-a-time!

Instead of many, you get just one… and save!

Unless you’re my mother, who pulls at least three each time she wipes her grandkids’ noses, then tosses them all so that one teeny booger doesn’t re-infect somebody. Yes, Mom, I said BOOGER. It’s not a bad word.

The 1928 pop-up tissue invention was a brilliant feature, quickly and easily providing a clean, soft tissue — but, another unforeseen bonus, it’s also a way to amuse an infant for a surprisingly long time. They pull a tissue out, and there’s still a tissue there. They pull another one, there’s still a tissue there. Pull another one, OMG IT’S STILL THERE! This is absolutely amazing when you’re a year old — an infinite supply of tissues.

Unfortunately, I will not let my son remove one hundred Kleenexes from their tidy little box and scatter them all over the floor. This makes him very angry, probably financing some future therapist’s world cruise.

This entry was posted on Friday, May 23rd, 2008 at 8:23 am and is filed under advertisement, new technologies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.