18th Feb 2008
Childcraft
Advertising is a gold-mine what people thought could help them achieve social normality. Which, in this case, included wearing high heels at home and ensuring your children read “a rich treasury of stories [which] forms his opinions of right and wrong” so that “during his most pliable years, he is molded to respect his community.” From what I can see of used copies for sale on Amazon, it might have simply been a sort of encyclopedia; it’s not clear if it evolved into that from its original “development plan.” This appears to have been the same company that put out World Book.
Hopefully I’ll stumble across some copies of this in an antique store someday — I want to read some of those ways to “recognize behavior situations before they become ‘problems’”…
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